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Shoe Dog: A Memoir by the Creator of Nike
18,99 € *
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In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company´s early days as an intrepid start-up and its evolution into one of the world´s most iconic, game-changing, and profitable brands. Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike´s annual sales top $30 billion. In this age of start-ups, Knight´s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it´s one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that´s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life´s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers-as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.

Stand: 14.08.2018
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E-commerce 101: 9 Questions Every E-Commerce Be...
9,95 € *
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Chapter one: Is my business on the right track? Dos and don´ts of choosing your product Profitable categories Research tools to help you find popular products on the Internet Chapter two: How can I make my business legitimate? What licenses should you have before you start selling? Why is it important to open a business bank account and a merchant account? Chapter three: To find suppliers, who should I ask? Different people who can help you find legitimate suppliers What are trade shows and trade publications? How is searching online different than searching in sourcing sites? Chapter four: What supplier types can I utilize for my business? Different supplier types Differences between importers and import agents Differences between franchisors, distributors, manufacturers, and wholesalers Chapter five: How can I source my products? What are the different product sourcing methods? How are they different from each other? Advantages and disadvantages of each method Chapter six: Where can I find drop shipping companies? What are the best drop shipping websites that you can contact for your business? What services do they offer? Chapter seven: How can I gear my business towards success? How to build a good business relationship with the supplier How to be safe when looking for wholesalers How to get more from your return on investment Chapter eight: How can I become a successful seller on eBay and Amazon? Specific tips to become successful when you sell at eBay and Amazon Chapter nine: Where can I establish my online store? Why you should s... 1. Language: English. Narrator: Robert Gazy. Audio sample: Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 13.08.2018
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